The best panel, the best data, the best tools
YouGov is a global provider of analysis and data generated by consumer panels in 44 markets. A study by Pew concluded YouGov “consistently outperformed the others”. Our data is supplied through Crunch, the most advanced platform for complex survey data, combining high-speed processing with drag-and-drop ease of use. YouGov is the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.
The best data, the best tools for audience analysis & brand tracking
YouGov's Plan and Track solution is a syndicated data platform that helps you define and understand the precise audience you need, track the effectiveness of your campaigns, and measure brand performance every single day. Built on over a decade of connected data, Plan and Track provides historical and up to the minute insights with unrivaled granularity to help brands grow.
Define your target
Understand them with depth and detail
Discover where and when to engage them
Profiles makes it simple to understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers' entire world.Find out more →
Target your audience with live campaigns
Monitor your performance over time
Benchmark success and strategize growth
BrandIndex continuously measures the public’s perception of thousands of brands every day. Tracking brands for over a decade, it gives you both a historical and instant view of your brand and campaign.Find out more →
YouGov’s research services provide the most accurate data with technology that makes analysis simple. Built on the pulse of consumer perspective, it makes us ambitious, keeps us innovative and above all gives you quality holistic data you can trust. You ask for the answers, we give you the world – all under one roof.