YouGov Realtime Research

SOLUTIONS

RealTime gets fast answers from the right audience

RealTime research is the most cost-effective solution to gain fast, robust insight from online representative or niche group with our industry-leading Omnibus and Targeted research services.

We offer the answers you need from the right audience by interviewing a representative sample of adults, aged 18+. You can purchase as many individual questions as you need.

Our expert team are on hand to help with survey design – whether it be from scratch, or we can provide standard survey templates to address a broad range of situations.

For our clients, RealTime ensures you can build surveys, watch live results and interpret robust and reliable data with ease.

How does RealTime work?

YouGov’s technology, reputation and research expertise provide marketing and PR professionals, charities, strategists, branding and NPD teams fast, reliable insight to help:

Marketing and customer insight

Understand industry trends
Make customer and prospect-led strategic decisions

Generate media PR & coverage

Maximize sell-in with trend-setting insights
Generate thought-leadership for returning media interest

Win pitches

Get the edge and give your pitch credibility with YouGov research
Leave your clients confident you know their audience better than they do

Campaign planning and evaluation

Plan audience-driven campaigns
Evaluate campaign success

Ad tracking and concept testing

Test new concepts before launch
Track reaction to your advertising

New product development

Test your products and pricing
Understand and size your market

The best data and technology

RealTime is underpinned YouGov’s purpose-built technology and our highly engaged online panel, ensuring you can build surveys, watch live results and interpret robust, reliable data with ease.

Highly representative data with the YouGov Panel

Built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade, YouGov operates a highly engaged online community of millions of people all over the world. This means you can reach practically any audience you choose and get reliable, quality data you can trust.

Live reporting and data interpretation with YouGov Crunch

Crunch is YouGov's online data visualizaton tool which helps clients to interpret and present compelling data - simply. Watch your survey results come in live in front of your eyes then use our simple interface to efficiently analyze and visualize the data. Even present your findings within the tool itself to key stakeholders and in pitch meetings.

Access connected data with the YouGov Cube

The YouGov Cube is our connected dataset that holds continuous conversations with YouGov panel members. It's comprised of three important dimensions; people - our panel members, variables - all the individual pieces of information we have about members, and time - over a decade of historical data. The depth and breadth of our data means we can quickly identify very specific target groups and you can analyze your findings with unrivaled granularity.

Benefits

Granular audience profiling, made simple

Coverage

We are one of the most quoted data sources across the world.

Quality

Clients praise our robust data, responsiveness, market acumen, and attention to detail.

Accuracy

We understand you need reliable data you can trust from predicting general elections to the winner of X Factor UK.

Speed

Get accurate, representative, actionable answers to your business challenges with results in 4 working days from launch.

Reach

The size of and depth of our panel means we can survey highly niche groups and provide endless ways to cut your data.

Responsiveness

Our team of researchers are standing by to make sure your questions are fielded quickly and follow best practices.

Leading companies trust YouGov

“YouGov BrandIndex is really a useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors we can look back many years.”

Life Insurance Company

“We use the data every day across our business to make key decisions and stay one step ahead of the competition. To deepen the value, YouGov’s client servicing goes above and beyond, time and time again, to provide us with data that is highly relevant to the organization in real-time.”

T-Mobile

“Without YouGov Profiles and BrandIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets..”

Rebecca Davies – Head of Marketing Strategy, Help for Heroes

“We chose to work with YouGov as they were able to provide both quality and quantity when it came to a high-net-worth sample. The added bonus of being able to access our sample via profiles was really useful for expanding on the minutiae of audience behaviour to deliver deeper insights.”

Jennifer Schooling, Media Analyst, Ubiquitous

The team at YouGov provide us with unique and immediate consumer insights that are integral for the planning and evaluation of our business strategies.

KFC Australia

“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”

Mcgarry Bowen

“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”

Mcgarry Bowen