Audience intelligence and targeting
YouGovProfiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world with unrivaled granularity. It is the essential tool for on-demand studies into usage and attitude and gives your team the agility to turnaround fast when doing innovation or planning your next campaign.
How does YouGov Profiles work?
Our profiling database gives you access to thousands of demographic, psychographic, attitudinal and behavioral consumer metrics.
Define your target audience
Combine unique filters to build up a portrait of the audience you need most, incorporating media consumption, psychographics, demographics, and much more.
Powered by the world's largest connected dataset, Profiles gives marketers a richer, more detailed portrait of their customers' entire lives.
Understand them with depth and detail
Discover everything you didn’t know about your audience with unrivaled granularity.
Choose from hundreds of thousands of variables refreshed every week including brand usage and perception, hobbies and interests, and media and social media consumption.
Determine where and when to engage them
Pinpoint the channels and mediums they love and talk to them when they most want to listen.
By tailoring your message to your target group and relaying it at the right time and in the right space, you can build relationships with new customers, reengage former ones, and remain ever-present and relevant with current buyers.