IDENTIFY
Define your target audience
Combine unique filters to build up a portrait of the audience you need most, incorporating media consumption, psychographics, demographics, and much more.
Powered by the world's largest connected dataset, Profiles gives marketers a richer, more detailed portrait of their customers' entire lives.
DESCRIBE
Understand them with depth and detail
Discover everything you didn’t know about your audience with unrivaled granularity.
Choose from hundreds of thousands of variables refreshed every week including brand usage and perception, hobbies and interests, and media and social media consumption.
TARGET
Determine where and when to engage them
Pinpoint the channels and mediums they love and talk to them when they most want to listen.
By tailoring your message to your target group and relaying it at the right time and in the right space, you can build relationships with new customers, reengage former ones, and remain ever-present and relevant with current buyers.