<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=331640213977849&amp;ev=PageView&amp;noscript=1"> YouGov Profiles
Solutions

Audience intelligence and targeting

YouGovProfiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world with unrivaled granularity. It is the essential tool for on-demand studies into usage and attitude and gives your team the agility to turnaround fast when doing innovation or planning your next campaign.

How does YouGov Profiles work?

Our profiling database gives you access to thousands of demographic, psychographic, attitudinal and behavioral consumer metrics.

IDENTIFY

Define your target audience

Combine unique filters to build up a portrait of the audience you need most, incorporating media consumption, psychographics, demographics, and much more.

Powered by the world's largest connected dataset, Profiles gives marketers a richer, more detailed portrait of their customers' entire lives.

DESCRIBE

Understand them with depth and detail

Discover everything you didn’t know about your audience with unrivaled granularity.

Choose from hundreds of thousands of variables refreshed every week including brand usage and perception, hobbies and interests, and media and social media consumption.

TARGET

Determine where and when to engage them

Pinpoint the channels and mediums they love and talk to them when they most want to listen.

By tailoring your message to your target group and relaying it at the right time and in the right space, you can build relationships with new customers, reengage former ones, and remain ever-present and relevant with current buyers.

Learn more about YouGov Profiles

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Benefits

Granular audience profiling, made simple

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24hr cloud platform

Your data sets are stored in our cloud-based, high performance data store.

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Easy and interactive

Our drag and drop interface allows anyone to quickly build and view the data they need.

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Research intuitive

Special features make survey data analysis simple.

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Weekly updates

The data sets are refreshed every Monday morning straight from consumers.

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Flexible

Create your own custom filters and variables to draw out data that means the most to you.

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Collaborative

Share data sets and custom filters with colleagues.

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Smart

YouGov’s Z score automatically highlights important variables that distinguish groups.

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Customizable

Re-contact defined segments with your own questions or run surveys and upload the data back into your Profiles account.

Variables

What is measured in YouGovProfiles?

  • Attitudes

  • Brand Use and Perception

  • Demographics

  • Digital and Social Media Consumption

  • Interests

  • Issues

  • Lifestyle

  • Media Reach and Frequency

  • Personality

  • Politics

  • Print, TV, Radio, Out of Home Media Consumption

  • Segmentations

  • Topical

  • YouGov Ratings

Leading companies trust YouGov

“YouGov BrandIndex is really a useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors we can look back many years.”
Life Insurance Company
“We use the data every day across our business to make key decisions and stay one step ahead of the competition. To deepen the value, YouGov’s client servicing goes above and beyond, time and time again, to provide us with data that is highly relevant to the organization in real-time.”
T-Mobile
“Without YouGov Profiles and BrandIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets..”
Rebecca Davies – Head of Marketing Strategy, Help for Heroes
“We chose to work with YouGov as they were able to provide both quality and quantity when it came to a high-net-worth sample. The added bonus of being able to access our sample via profiles was really useful for expanding on the minutiae of audience behaviour to deliver deeper insights.”
Jennifer Schooling, Media Analyst, Ubiquitous
The team at YouGov provide us with unique and immediate consumer insights that are integral for the planning and evaluation of our business strategies.
KFC Australia
“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”
Mcgarry Bowen
“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”
Mcgarry Bowen

Want to know more

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Explore YouGov's Profiles

Discover how YouGov Profiles helps you better understand your customers' persona

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