YouGov BrandIndex

Solutions

Daily Brand Tracking Data

BrandIndex continuously measures the public’s perception of hundreds of sectors and thousands of brands around the globe. YouGov’s flagship’s syndicated brand tracking helps you monitor growth and inform strategy.

Tracking brands for over a decade, you can see both an historical and instant view of your brand and campaign performance, monitored against your competitors.

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How does BrandIndex work?

EXECUTE

Activate your campaigns

Activate highly informed and targeted campaigns at scale linked to robust, daily consumer perception of your brand.

Every day we interview thousands of consumers from our online panel comprised of over 9 million consumers across 40 markets.

MEASURE

Track your daily performance

Continuously monitor your campaign performance across 16 different brand health, media, and purchase funnel metrics, in single or multiple markets simultaneously.

Brand metrics include:
- Aided Brand Awareness, Advertising Awareness, Word of Mouth Exposure, Buzz, Attention
- Purchase Consideration, Purchase Intent, Value, Customer Satisfaction
- Corporate Reputation, General Impression, Recommendation, Customer Status (former and current), Quality, and Index.

EVALUATE

Strategize growth

Analyze and benchmark your success against your goals, your competitors, and your entire market.

BrandIndex's industry-leading reporting tool delivers results that make it easy for you to keep a constant eye on the performance of your brand and marketing campaigns.

With data updated nightly, you can immediately spot and take action on any changes in your brand's perception as well as take advantage of opportunities in your sector.

Learn more about YouGov BrandIndex

Benefits

A constant eye on brand performance

Agile

React to changes in perception as they unfold across multiple metrics, sectors, and countries simultaneously.

Time-rich

Capture your brand’s performance over time with over a decade of historical brand data.

Savvy

Benchmark your competitive edge by watching the daily performance of your competitors.

Flexible

Add your own custom trigger questions to enrich perception around specific campaigns or initiatives.

Simple

Access your data in one unique online platform with one login.

Variables

What is measured in

?

Brand Presence

Aided Brand Awareness (%):

Of which brands are you aware of?
Attention (%):

The sum of positive and negative things that consumers have heard about the brand
Buzz (Net)

A measurement of whether consumers have heard more negative or positive things about your brands
Word of Mouth (WOM) Exposure (%)

The brands that consumers have talked about with their friends or family

Brand Health

General Impression (Net):

A measurement of whether consumers have a positive or negative impression of the brand
Quality (Net)

Which brands represent poor or good quality?
Value (Net)

Which brands represent poor or good value for money?
Corporate Reputation (Net)

Would consumers be proud to work for a particular brand?
Index (Derived Net)

An overall measurement of brand health, which covers Impression, Quality, Value, Reputation, Satisfaction, Recommendation

Lower Funnel

Purchase Consideration (%)

Brands that consumers would considering purchasing
Intent (%)

Brands that consumers would most likely purchase from
Current Customer (%)

Brands that consumers have recently purchased in the market
Former Customer (%)

Brands that consumers have not recently purchased from
Satisfaction (Net)

Identify if consumers are satisfied of the brand
Recommendation (Net)

Brands that consumers would recommend to or tell others to avoid

Leading companies trust YouGov

“YouGov BrandIndex is really a useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors we can look back many years.”

Life Insurance Company

“We use the data every day across our business to make key decisions and stay one step ahead of the competition. To deepen the value, YouGov’s client servicing goes above and beyond, time and time again, to provide us with data that is highly relevant to the organization in real-time.”

T-Mobile

“Without YouGov Profiles and BrandIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets..”

Rebecca Davies – Head of Marketing Strategy, Help for Heroes

“We chose to work with YouGov as they were able to provide both quality and quantity when it came to a high-net-worth sample. The added bonus of being able to access our sample via profiles was really useful for expanding on the minutiae of audience behaviour to deliver deeper insights.”

Jennifer Schooling, Media Analyst, Ubiquitous

The team at YouGov provide us with unique and immediate consumer insights that are integral for the planning and evaluation of our business strategies.

KFC Australia

“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”

Mcgarry Bowen

“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”

Mcgarry Bowen