Daily Brand Tracking Data
BrandIndex continuously measures the public’s perception of hundreds of sectors and thousands of brands around the globe. YouGov’s flagship’s syndicated brand tracking helps you monitor growth and inform strategy.Get brand insights >
How does BrandIndex work?
Activate your campaigns
Activate highly informed and targeted campaigns at scale linked to robust, daily consumer perception of your brand.
Every day we interview thousands of consumers from our online panel comprised of over 9 million consumers across 40 markets.
Track your daily performance
Continuously monitor your campaign performance across 16 different brand health, media, and purchase funnel metrics, in single or multiple markets simultaneously.
Brand metrics include:
- Aided Brand Awareness, Advertising Awareness, Word of Mouth Exposure, Buzz, Attention
- Purchase Consideration, Purchase Intent, Value, Customer Satisfaction
- Corporate Reputation, General Impression, Recommendation, Customer Status (former and current), Quality, and Index.
Analyze and benchmark your success against your goals, your competitors, and your entire market.
BrandIndex's industry-leading reporting tool delivers results that make it easy for you to keep a constant eye on the performance of your brand and marketing campaigns.
With data updated nightly, you can immediately spot and take action on any changes in your brand's perception as well as take advantage of opportunities in your sector.