24 APRIL 2019, HO CHI MINH -- Vietnam Airlines is the brand that Vietnamese people would be proudest to work for, new rankings from YouGov BrandIndex reveal.
The analysis looks at which brands people would be proud or embarrassed to work for. Vietnam Airlines tops the list with a score of 66.1, followed by South Korean electronics brand Samsung in second place (60.2).
Local brands make up a significant part of the top ten. Snack food manufacturer Kinh Do comes in fourth (32.4), with clothing retailer Viettien in sixth (31.3), nutritional food maker Nutifood in seventh (29.4), personal care brand X-Men in eighth (28.5) and toothpaste Close-Up in ninth (27.0).
The list is completed with electronics manufacturer Panasonic in third (35.6), dairy brand Dutch Lady in fifth (32.1) and clothes manufacturer Levi’s in tenth (26.6).
The rankings also reveal the brands have seen the biggest increase in their scores over the past 12 months. Local brands also do well here, with X-Men heading the list (with an increase of +8.2), followed by Vietcombank in second (up +7.6 points), and Close-Up in third (up +5.6 points).
Ervin Ha, Head of Data Products at YouGov APAC said: “There is a sense of local pride when it comes to the Vietnamese, with six of the top ten brands people want to work for being home-grown. This can be seen with national carrier Vietnam Airlines taking first place for the second year in a row. Holding the reputation as top employer is a good indication of positive brand health.”