<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=331640213977849&amp;ev=PageView&amp;noscript=1"> Best Brands 2020 receives great coverage in Vietnam

Best Brands 2020 receives great coverage in Vietnam

Thue Thomasen

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YouGov's Best Brands ranking is taking Vietnam by storm - here is what Vietnam's top publications are saying about the ranking and its winners

"The ranking gave [Vietnam Airlines] a brand health score of 61.5, down from 63.7 last year. Vietnam Airlines and other carriers have been badly hit by inbound and outbound flight restrictions imposed by many nations including Vietnam as a result of the Covid-19 pandemic."

For the full article, click here.

Vietnam Business.TV
"Vietnam Airlines is #1, but e-commerce brands dominate YouGov ‘Best Brands’ ranking in Vietnam... [Globally], Google takes the top spot in YouGov’s annual global best brands ranking. Tech brands dominate the top of the list with the search and advertising giant followed by WhatsApp, YouTube, Samsung and Amazon."
For the full article, click here.

Vietnam Investment Review
"The YouGov BrandIndex also reveals brands that have noted the greatest improvements to their index score over the past 12 months in Vietnam. In the same vein as the top ten, e-commerce brands populate the improvers list."

For the full article, click here.

"The top ten of this year’s YouGov brand rankings for Vietnam is a showcase of the who is who of the e-commerce industry... Where the difference to last year’s results is especially pronounced is in the number of e-commerce brands that made it into the top ten, with Tiki.vn coming in sixth, Shopee taking the seventh spot, and digital online retailer Dien May Xanh the tenth."
For the full article, click here.

Forbes Vietnam
Vietnam Airlines continues to top YouGov's Best Brands ranking in 2020. E-commerce platforms also shine, a result of increased online shopping during COVID-19 pandemic.
The full article in Vietnamese is temporarily unavailable.

News outlets aren't the only ones sharing the Best Brands Ranking. Brands and its leaders alike are sharing the YouGov awards on their social media channels.shopeetiki_yg3The Best Brands ranking is a cause for celebration - with YouGov customized award, it is a great chance for brands to recognize all of its hard effort.

Ranking & Methodology

This year, YouGov’s ‘Best Brands Vietnam’ rankings are calculated using data collected between October 2019 and September 2020 for our BrandIndex tool. 135,000 interviews were conducted, and the results sought to measure overall brand health based on perception of a brand’s overall quality, value, impression, reputation, satisfaction, and whether respondents would recommend the brand to others.

Globally, YouGov’s BrandIndex draws data from 11 million interviews across 40 sectors and 40 markets.

Get the full Best Global Brands report below:

You can read more about YouGov BrandIndex here. Talk to us today at hello@yougov.vn to make sure your brand is listed and learn how we can help your brand improve.


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