Retail Rankings 2021

Retail Rankings 2021

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the ...

Webinar | How COVID-19 changed personal finance in Vietnam

Rising demand for insurance amid COVID-19 pandemic

COVID-19 has led more Vietnamese to consider taking out private insurance, according to new data ...

Biggest consumer finance survey reveals strongest financial brands in Vietnam

The biggest-ever consumer finance survey in Vietnam has named Vietcombank, BIDV, and Techcombank as ...

Local brands dominate YouGov Vietnam’s Recommend Rankings

YouGov analysis reveals Vietnam Airlines as the brand most recommended by Vietnamese consumers.

YouGov Ad of the Month: LG Vietnam

South Korea-based multinational electronics company, LG, is the star advertiser for the month of ...

How COVID-19 has changed e-commerce in Vietnam

Vietnam’s e-commerce sector continued to grow during COVID-19. But there was significant variation ...

How consumer behaviour is changing during the fourth wave

Since late April, Vietnam has been battling a fourth wave of COVID-19. New hotspots have emerged as ...

Webinar | Vietnam E-commerce through COVID-19: Opportunity or Business as Usual?

Best Brands 2020 receives great coverage in Vietnam

YouGov Best Global Brands 2020

Tech and tech-enabled companies continue to dominate YouGov’s 2020 rankings of the best global ...

How big data and real-time consumer tracking can help brands succeed in Vietnam’s competitive market

Even before COVID-19 transformed the retail landscape, competition among brands was becoming more ...