Vietnam Innovators Podcast: Target your audience better

Vietnam Innovators Podcast: Target your audience better

Media consumption in Vietnam soared as people watched, listened, and surfed online more often in ...

Consumer finance has changed. Brand segmentation needs to change too

Now that lockdowns have come to an end, companies and consumers are going back to work. Life is ...

Poorer college students need more support post-pandemic

COVID-19 has increased the financial pressure on students from disadvantaged backgrounds, with more ...

YouGov survey revealed: Work-life balance most important for Vietnamese job seekers

Work-life balance is the most important consideration for Vietnamese job seekers in 2022, according ...

European companies more confident in Vietnam’s business environment following the end of lockdown

European companies ended 2021 more positive and optimistic about Vietnam’s trade and investment ...

Vietnamese are tired of boring ads, YouGov survey says

YouGov, a leading data & analytics company from the UK, revealed a troubling fact about digital ...

Vietnamese consumers want to save, invest, and protect their families post-pandemic, with demand growing for digital banking products

The banking and financial landscape, like most other industries, has undergone fundamental changes ...

YouGov Best Brand Rankings 2021 receives great coverage in Vietnam

YouGov's Best Brand Rankings 2021 is taking Vietnam by storm - here is what Vietnam's top ...

Vietnamese consumers name Samsung ‘Best Brand’ in 2021

Samsung has been named the best brand in Vietnam in 2021, finishing ahead of more than 350 ...

How COVID-19 changed personal finance in Vietnam

Confidence in Vietnam is returning now that COVID-19 is back under control, according to new data ...

Retail Rankings 2021: End of Lockdown Stokes Consumer Demand for Fashion Brands

Over the last few months, as lockdowns and social distancing kept people at home, consumer demand ...

Webinar | How COVID-19 changed personal finance in Vietnam