How consumer behaviour is changing during the fourth wave

How consumer behaviour is changing during the fourth wave

Since late April, Vietnam has been battling a fourth wave of COVID-19. New hotspots have emerged as ...

Webinar | Vietnam E-commerce through COVID-19: Opportunity or Business as Usual?

Best Brands 2020 receives great coverage in Vietnam

YouGov Best Global Brands 2020

Tech and tech-enabled companies continue to dominate YouGov’s 2020 rankings of the best global ...

How big data and real-time consumer tracking can help brands succeed in Vietnam’s competitive market

Even before COVID-19 transformed the retail landscape, competition among brands was becoming more ...

E-commerce brands dominate YouGov Best Brands ranking in Vietnam

Vietnam Airlines remains on top of the YouGov Best Brands list, on YouGov’s annual ranking of the ...

YouGov and Decision Lab join forces to bring state-of-the-art data solutions to brands in Vietnam

YouGov, the international research and data analytics group headquartered in London, today ...

YouGov Ad of the Month – Vietnam, Bia Ha Noi

  This month, Bia Ha Noi is the brand which has achieved the highest uplift in its Ad Awareness in ...

Vietnam Airlines is the brand Vietnamese would be proudest to work for

24 APRIL 2019, HO CHI MINH -- Vietnam Airlines is the brand that Vietnamese people would be ...

Samsung tops YouGov’s annual Vietnamese BrandIndex Buzz Ranking

Samsung comes in first for the third year in the row, Vietnamese brands dominate top ten

Vietnam Airlines best perceived brand among Vietnamese women

5 MARCH 2019 -- Vietnam Airlines tops YouGov’s annual list of the best rated brands among women.