Vietnamese consumers name Samsung ‘Best Brand’ in 2021

Vietnamese consumers name Samsung ‘Best Brand’ in 2021

Samsung has been named the best brand in Vietnam in 2021, finishing ahead of more than 350 ...

How COVID-19 changed personal finance in Vietnam

Confidence in Vietnam is returning now that COVID-19 is back under control, according to new data ...

Retail Rankings 2021: End of Lockdown Stokes Consumer Demand for Fashion Brands

Over the last few months, as lockdowns and social distancing kept people at home, consumer demand ...

Webinar | How COVID-19 changed personal finance in Vietnam

Rising demand for insurance amid COVID-19 pandemic

COVID-19 has led more Vietnamese to consider taking out private insurance, according to new data ...

Biggest consumer finance survey reveals strongest financial brands in Vietnam

The biggest-ever consumer finance survey in Vietnam has named Vietcombank, BIDV, and Techcombank as ...

Local brands dominate YouGov Vietnam’s Recommend Rankings

YouGov analysis reveals Vietnam Airlines as the brand most recommended by Vietnamese consumers.

YouGov Ad of the Month: LG Vietnam

South Korea-based multinational electronics company, LG, is the star advertiser for the month of ...

How COVID-19 has changed e-commerce in Vietnam

Vietnam’s e-commerce sector continued to grow during COVID-19. But there was significant variation ...

How consumer behaviour is changing during the fourth wave

Since late April, Vietnam has been battling a fourth wave of COVID-19. New hotspots have emerged as ...

Webinar | Vietnam E-commerce through COVID-19: Opportunity or Business as Usual?

Best Brands 2020 receives great coverage in Vietnam