Triggered by the new technology, changing consumer habits and fierce competitions, the dining industry has gone through a great evolution in recent years. Hence, YouGov investigated the change in dining habits across 10 markets across APAC. In this report for Vietnam market, we aim to help Vietnamese dining industry practicioners better under the needs of their customers. Some questiones addressed in this study:
Where do consumers get information about new restaurants?
How have the food & restaurant guide websites/apps impacted their dining behaviour?
How has the emergence of social media change their dining behaviour?
What are the occasions and frequency that consumers visit casual & fast food restaurants?
What motivates consumers to choose dining establishment over another?