With more male consumers paying attention to their appearance and use face care & consmetics products, it is crucial for brands to understand the consumer purchase journey in order to capture the market share. Hence, YouGov investigated the change in dining habits across 10 markets across APAC. In this report, we aim to help Vietnamese industry players to better understand the consumer behaviours. Some questions addressed in this research include:
What are the top skin problems in Vietnam & how they differ by age group?
Where do consumers get information about face care products & cosmetics?
Are beauty bloggers, spokeperson, and reviews aby general users impacting consumers' decisions on buying personal care products?
What would attract consumers to try out a new personal care products?
What frequency, and where do consumers buy face care products and cosmetics?