Is there a new normal?
The COVID-19 crisis has led to major disruption in the global media industry. Many advertisers have paused or cut spending as their sales plunged. Meanwhile, some advertising and media agencies have laid-off staff in unprecedented numbers.
When vaccinations have taken place across the globe, some parts of the international media landscape may return to their pre-coronavirus state. But for other areas the picture is less clear, and many could find themselves permanently changed within a “new normal”.
This report explores international media as the sector enters a pivotal time and will serve as a benchmark for comparable reports in years to come. Among other things, it will cover traditional media, digital media, advertising, subscriptions and the impact of COVID-19, with the overall aim of providing a sharp tool for media planners in an uncertain time.
