<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=331640213977849&amp;ev=PageView&amp;noscript=1"> International Media Consumption Report 2021
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International Media Consumption Report 2021

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Is there a new normal?

The COVID-19 crisis has led to major disruption in the global media industry. Many advertisers have paused or cut spending as their sales plunged. Meanwhile, some advertising and media agencies have laid-off staff in unprecedented numbers.  

When vaccinations have taken place across the globe, some parts of the international media landscape may return to their pre-coronavirus state. But for other areas the picture is less clear, and many could find themselves permanently changed within a “new normal”.

This report explores international media as the sector enters a pivotal time and will serve as a benchmark for comparable reports in years to come. Among other things, it will cover traditional media, digital media, advertising, subscriptions and the impact of COVID-19, with the overall aim of providing a sharp tool for media planners in an uncertain time.

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