Welcome to YouGov's Recommend Rankings 2021!
Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
The brands in YouGov Best Recommend Rankings 2021 were ranked based on the positive recommend score, which asks respondents, “Would you RECOMMEND this brand to a friend or colleague?"
Check out the complete rankings to see which brands made the top 10 list in Vietnam, which brands have improved most year-on-year, and the top 10 recommended brands across global markets.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which measures the public's perception of brands that customers would recommend positively to a friend or colleague.