2020 has been a tough year to many businesses. Yet, some brands have overcome the challenges and generated positive buzz amongst Vietnamese consumers.
Check out the below rankings to see which brands made the top 10 list, which brands have improved most year-on-year, and the top 10 brands in Vietnam and in the APAC region as a whole.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which measures the public’s perception of thousands of brands every day across 40 sectors.
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”