How YouGov has become a key partner for Channel 4 to deliver research and real-time insights for their department - explained, Amy Holder, Research Manager and James Hamilton, Senior Planner at Channel 4
“What’s unique about YouGov’s RealTime offer is the speed of its response and the robustness of its data. As a department, we never know if we’re going to be asked ad hoc questions, so knowing that we can contact YouGov at a moment’s notice so that we can get the data and responses by the next day is a huge benefit to us.”
- Amy Holder, Research Manager and James Hamilton, Senior Planner at Channel 4
About Channel 4
Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high quality, innovative, alternative content that challenges the status quo.
Learn more on how YouGov RealTime can help you to conduct customised surveys with a quick turnaround.