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About YouGov Vietnam

YouGov Vietnam is an independent partner of YouGov Plc operated by Decision Lab.

Decision Lab is the leading digital media tracking and online research company in Vietnam. Since 2016, it has built a strong reputation in the market working with a wide range of international companies. This partnership combines YouGov's global expertise with Decision Lab's local insight; bringing innovative platforms to brands in Vietnam and offering unrivalled access to the latest data on consumer trends.

For more information about YouGov Plc, please visit our Corporate website which is available here.

Leading data and analytics group

YouGov is an international research data and analytics group headquartered in London.

Our data-led offering supports and improves a wide spectrum of marketing activities of a customer-base including media owners, brands and media agencies. We work with some of the world’s most recognised brands.

Our suite of data solutions includes YouGov BrandIndex, YouGov Profiles, and YouGov RealTime. 

With a proprietary panel of over 9+ million people globally and operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

YouGov data is regularly referenced by the press worldwide and we are the most quoted market research source in the UK and second most quoted in Singapore. YouGov is the winner of Research Data and Analytics Group of the Year 2020 by Singapore Business Award. 

Our mission, vision and values

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

Our vision is for YouGov data to be a valued public resource used by hundreds of millions of people on a daily basis, enabling intelligent decision-making and informed conversations.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.

Our strategy

The underlying strategy that drives our long-term growth plan is defined by the mantra: "YouGov. Best panel - Best data - Best tools."

Best panel

Our core offering of opinion data is derived from our proprietary global panel of 9.6 million individuals. Each day the YouGov Global Panel, spanning more than 40 markets, provides us with thousands of data points on consumer attitudes, opinions and behaviour.

Best data

We capture this continuous stream of panel data in the YouGov Cube, our unique connected-data library that holds over 10 years of historic single-source data.

As the pioneer of online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multilevel Regression with Post-stratification (MRP) for accurate predictions at a granular level.

Best tools

We maximise the value of our connected data through the application of leading-edge analytics technology and strong research expertise. Our integrated suite of products, services and tools operates as a systematic platform serving YouGov data and intelligence for all stages of the marketing workflow.

Our ground-breaking syndicated data products include the daily brand perception tracker, YouGov BrandIndex, and the media planning and segmentation tool, YouGov Profiles. Our market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. 

YouGov data is delivered through YouGov Crunch, the most advanced analytics tool for research data, combining super-fast processing with drag-and-drop simplicity.

For information on our products and services, click here.

For information on our long-term growth strategy, click here.

YOUGOV VIETNAM CONTACTS

Leading companies trust YouGov

“YouGov BrandIndex is really a useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors we can look back many years.”
Life Insurance Company
“We use the data every day across our business to make key decisions and stay one step ahead of the competition. To deepen the value, YouGov’s client servicing goes above and beyond, time and time again, to provide us with data that is highly relevant to the organization in real-time.”
T-Mobile
“Without YouGov Profiles and BrandIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets..”
Rebecca Davies – Head of Marketing Strategy, Help for Heroes
“We chose to work with YouGov as they were able to provide both quality and quantity when it came to a high-net-worth sample. The added bonus of being able to access our sample via profiles was really useful for expanding on the minutiae of audience behaviour to deliver deeper insights.”
Jennifer Schooling, Media Analyst, Ubiquitous
The team at YouGov provide us with unique and immediate consumer insights that are integral for the planning and evaluation of our business strategies.
KFC Australia
“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”
Mcgarry Bowen
“The YouGov Omnibus survey really helped us to understand and quantify how effective our campaign was. To get a live read on how our target audience was reacting and being able to measure how their perceptions of the brand were changing as a result was not only very satisfying but was also crucial for case studies and paper writing.”
Mcgarry Bowen

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